PROVIDENCE, R.I.--(BUSINESS WIRE)--Dec. 1, 1997--Nestor Interactive (OTC BB:NEST) and Accipiter Inc., today announced the integration of Nestor InterSite and Accipiter AdManager to provide intelligent, advanced advertising delivery and targeting solutions.
As a result of the product combination, Accipiter customers can now perform neural network-based ad targeting as a value add to AdManager using the Nestor InterSite intelligent personalization software.
Chris Evans, CEO of Accipiter, said, "Accipiter customers are frequently inquiring about AdManager support of intelligent server software. Nestor has the ability to offer dynamic, intelligent targeting based on visitor demographics, navigation experience, and external information in order to maximize click rates. By fully supporting Nestor InterSite, AdManager allows sites to offer advertisers a new, premium level of advertising performance."
Evans continued, "We are delighted to be working with Nestor Interactive to offer the most comprehensive solution to our customers and prospects."
"More and more sites are recognizing the power that neural networks bring to Web advertising," said Dr. Christopher Scofield, senior vice president, Nestor Interactive. "Our close integration with AdManager is intended to provide Accipiter customers with all the tools they need to effectively address key advertising issues such as intelligent targeting. The InterSite integration with AdManager permits seamless integration of learned demographics with powerful contract scheduling and delivery capabilities."
Nestor InterSite gives Web-based marketing professionals the tools they need to identify market segments and dynamically deliver tailored content. Employing powerful real-time neural network technology, InterSite constructs visitor profiles based on personal site-navigation behavior, volunteered responses, and on global demographic preferences.
Accipiter AdManager automates the comprehensive process of tracking visitors, targeting, scheduling, rotating and delivering ads on the World Wide Web. Powerful inventory management features allow sites to easily manage ad inventories by continuously anticipating usage needs based on constantly changing levels of site activity. Advanced reporting features also enable sites and their customers to dynamically adjust advertising campaigns in direct response to the activities and preferences of individual site visitors.
Accipiter Inc., founded in April 1996 and based in Raleigh, N.C., is the premier provider of Internet advertising management solutions. AdManager allows sites to generate revenue through online advertising sales.
AdManager from Accipiter drives online advertising for the top sites including, AudioNet, BabyCenter, Bank Rate Monitor, beeb@ the BBC, ChannelOne, CNET, Datamation, Digital City, EarthWeb, Expedia, Glossy, Happy Puppy, InfoBeat, Internet Gaming Zone, Lycos, McAfee, Microsoft Investor, MSN, MSNBC, Mungo Park, Music Central, On Computers, Prodigy, Slate, The NHL, Tripod, Wall Street City, WebTV Networks, and ZDNet. Accipiter's Web site can be accessed at www.accipiter.com .
Nestor Interactive, headquartered in Providence, R.I., is a wholly-owned subsidiary of Nestor, Inc. (OTC BB:NEST) a leading provider of intelligent decision-support solutions to various industries. Nestor's client/server products incorporate innovative pattern-recognition technologies ideally suited for data-intensive, mission critical applications.
Nestor's patented technology is also being applied to intelligent decision applications in other markets including financial services, risk management, real-time traffic management and intelligent character recognition. More information can be obtained via the company's web site at http://www.nestor.com .
Accipiter and Nestor have teamed together to promote the partnership and demo their products at Fall Internet World in Booth No. 3627. -0-
NOTE TO EDITORS: All trademarks are the property of their respective owners.
CONTACT: Nestor Interactive
Chris Scofield, 401/331-9640
scofield@nestor.com
or
Accipiter, Inc.
Kathleen Bagley, 919/872-7755, ext. 241
kbagley@accipiter.com

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