Clear Channel Outdoor Campaigns Honored with MediaPost Digital Out-of-Home Awards.

Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) is proud to congratulate its clients for their MediaPost Digital Out-of-Home Awards wins.

On April 14, 2011, MediaPost, a leading media outlet and resource for media, marketing and advertising professionals, hosted its third annual Digital Out-of-Home Awards to celebrate the year's most innovative and effective advertisements in the realm of digital out of home (OOH) media. In a ceremony in New York City, three Clear Channel Outdoor clients - Yahoo!, Intel and Windows Live Hotmail - were either winners or finalists in five of the 11 different categories. The reception was part of the MediaPost Digital Out-of-Home Forum, during which Senior Vice President of Business Development and Marketing Debbie Reichig provided insights on how to measure and value the effectiveness of digital place-based advertising campaigns on the "Gauging DOOH Campaign Effectiveness" panel.

"Over the past year, the outdoor industry has made some remarkable advancements in digital technology, including the launch of new interactive and gesture-based properties, as well as created opportunities to incorporate mobile and social media components into campaigns to better engage with consumers," said Ron Cooper, President and CEO, Clear Channel Outdoor. "We'd like to extend our congratulations to Yahoo!, Intel and Windows Live Hotmail for this well deserved accolade."

The following recognized campaigns ran on Clear Channel Outdoor's digital properties via the Company's digital transit shelter network in San Francisco; Clear Channel Spectacolor's digital video walls and digital media curve along the Las Vegas Strip; and Clear Channel Airport's multi-touch technology-based signage in U.S.-based airports, such as Seattle-Tacoma International Airport. Yahoo! Bus Stop DerbyWinner of Best in ShowWinner of Best Campaign: National or LocalWinner of Best Use of Interactive TechnologyGoodby, Silverstein & Partners created the Yahoo! Bus Stop Derby campaign on Clear Channel Outdoor's first-of-their-kind interactive digital transit shelters in San Francisco. The Derby allowed users to play interactive games against other commuters at different bus stops in real time. The campaign resulted in more than 150,000 games being played, which equaled over 2,000 hours of engagement with Yahoo apps, bringing together real people in the real world, while actively reminding people about Yahoo's role in technology and social networking. Intel: How Smart is Your TV?Winner of Most Innovative Use of a Digital Out-Of-Home PlatformTo promote Intel's Internet-accessible smart TVs, Monster Media created a series of engaging "walls" and "portable storefronts" utilizing its custom-built, traveling trucks in high-traffic locations in seven major markets. As part of the campaign, Monster Media and Intel made use of Clear Channel Spectacolor's Miracle Mile digital video walls, as well as the digital media curve at Fashion Show along the Las Vegas Strip.

Keywords: Advertising, Clear Channel Outdoor Holdings, Clear Channel Outdoor Holdings Inc., Digital Video, Industry, Leisure, Marketing Service Companies, Technology.

This article was prepared by Leisure & Travel Week editors from staff and other reports. Copyright 2011, Leisure & Travel Week via VerticalNews.com.